Top 10 Link in Bio Tools for Instagram

The biggest curse on Instagram marketing is the platform’s single link rule. While allowing only one link per profile helps keep Instagram uncluttered and promotes heavy user engagement, it can be hard on our customer conversions. So what’s a cursed marketer to do?

The best solution is utilizing a link in bio tool. These websites for Instagram bios direct users where you want them to go to learn more about you and your offering. Here are the best link in bio tools for influencers, small businesses, and corporate marketing teams alike.

Our Favorite Website for Instagram Bio Tools

1. Linktree

Linktree has been around since 2016 and is probably one of the most well-known of the Instagram tools to optimize your bio with. The free version allows you unlimited links, an easy-to-use drag and drop page builder, and nine themes to choose from.

Add your unique QR code to direct offline traffic to your Linktree; print it on your products, packaging, mugs, ads, t-shirts, you name it! You will get analytics data that will keep you up-to-date on your Linktree’s views, clicks, click-through rate, location, referrer, and device data. 

Linktree works well with other software like Google Sheets, Amazon, and Mailchimp. If you are looking to retarget visitors on Instagram, Google, and Facebook Ads, you can easily add Facebook Pixel to your Linktree. Linktree is free, but there is also a few paid versions.

The Starter package comes at $5 a month, and includes Redirect, which allows you to redirect traffic to your website, but still get analytics data. You can also add animated styling to draw visitors’ attention to certain links. With Pro for $9 a month, you get email and phone number collection and more detailed analytics.

Premium ($24 a month) allows you to export your analytics data, and access to Customer Success Manager and shorter support response times.

2. Lnk.bio

If you are looking for simplicity with an elegant design, Lnk.Bio is a good option. With Lnk.bio, you will get unlimited links with the ability to cross link to all your social networks. Get your own custom URL to make it easy to remember. But besides the URL, the free version is not customizable. 

The free version’s page layout will include your profile picture, IG handle, and your links. You can even embed music and videos for extra impact. For more value, go for Mini. The Mini version offers 27 layouts to choose from, plus link tracking, stats, and reports.

Just sit back and watch as your link tracking results come in. You’ll find out what links get the most action, allowing you to adjust your social media strategy as needed. Pay monthly $.99 or one-time payment of $9.99. For the Unique plan, pay a one-time payment of $24.99 to get a valuable contact form, no Lnk.Bio logo in your profile, aesthetic choices, and a very efficient Instagram post scheduler. 

3. Milkshake

Milkshake provides a familiar-feeling interface for Instagram users. That is because Milkshake sites can be swiped through, just like Instagram Stories. There is no link page or grid system like other traditional tools in this article. Visitors keep swiping through your “cards” to see more of your content. 

Easily select card templates that appeal to you, then choose the colors and fonts that fit your brand aesthetic. If you can’t decide, the “shake it up” feature will present you with a variety of choices, and you can choose which one suits you best. Make the cards yours with text, images, and GIFs.

Add links to YouTube videos, blog posts, and all your accounts on social media platforms. After you’ve got users scrolling through your cards, you can check out Milkshake’s Insights. They will give you the rundown on daily and monthly link clicks and card views. 

The best part? Milkshake is completely free! 

4. Tap Bio

Tap Bio is a social media tool that helps you create mini-websites with all your important links. Use the easy interface on your phone to create landing pages for your mobile Instagram followers. Create a landing page, then create the cards that will extend from it. Make each card unique, featuring certain links and adding the all-important CTAs. 

Get Tap Bio for free and you will have access to one profile and one card (one link). If you’d like to expand to three extra cards, get the Silver Plan for $5 a month. Each of the four cards will allow you to share one link. With Silver, you will also have access to stats. 

If you’d rather go for unlimited links, try the Gold plan for $12 monthly. Add as many cards as you’d like, and you have the ability to manage up to three Instagram accounts. The Gold option also allows you to remove Friends of Tap Bio Card, a promotional card that will show up as part of your cards if you are a free or Silver member.

With Gold, you can also integrate Facebook Pixel and Google Analytics. 

5. Shorby

Shorby is an especially useful bio link tool for larger organizations. With it, you can create anywhere between one and 250 “Micro” or Smart Pages that will house all your brand’s important links. You can fully customize these Smart Pages to make your brand stand out.

Include your latest content, pillar content, price lists, and of course all your social media account links. Easily schedule links to appear on your Smart Pages whenever your heart desires. This is a simple maintenance option for temporary content like flash sales. 

Shorby enables easy communication between you and your followers. It helps you create shortened links that will open a live chat, phone call, or email to get in touch with you. You can set it up to work with WhatsApp, Facebook Messenger, Telegram, Skype, Viber, Email, and phone calls.

We especially recommend this option if you rely on one-to-one customer relations to sell your product or service. Other features are compatibility of tracking pixels, tracked clicks, and insights. Unfortunately there is no free Shorby plan. The Rocket package is $12 a month and includes 5 Pages and Click Insights, as well as access to Shor Rewards.

Shor Rewards allows you to earn rewards if you refer new customers to the tool. The Pro plan ($24/month) includes 50 Pages, Google Analytics, and a custom domain. It also includes 5 Dynamic Feeds per Page, which allows you to pull in content from RSS feeds.

You can easily integrate it with eCommerce sites like Etsy, WordPress, or Shopify. The Agency package is the most advanced at $82 monthly. This plan is ideal for 3+ projects and teams, allowing you to create up to 250 Pages!

6. Linkin.bio

Later, a social media scheduler, has tons of tools in its product offering. Linkin.bio is one of them. With it, you can share links through your Instagram posts rather than the link in bio! How does it work? After all, Instagram is a stickler for clickable content on the platform.

Well, when visitors click your link in bio, they will be led to a page that looks just like your Instagram feed. They can then click the original post they were interested in on the recreated page, which will take them to the link you provide. This strategy works well for eCommerce brands since the shoppable links allow online shoppers to easily access the product sales pages they are interested in. 

The free plan includes Linkin.bio Lite, Analytics Lite, photo and video scheduling, and 10 posts a month per platform. The Starter plan is $18/mo and includes 30 posts per social profile and limited customization for your Linkin.bio. The Growth plan is $40/mo, 150 posts per profile, includes Linkin.bio with full customization options, and team and brand management tools.

Lastly, there is the Advanced plan for $80 monthly. There are six users allowed on the plan, with unlimited posts, and live chat support. 

7. Pallyy

If you are looking for an all-in-one social media tool, Pallyy could be the one to simplify your life. Not only can you schedule your IG posts, you can also manage comments, check on your metrics, and of course utilize the link in bio tool. To create your custom landing page, you can choose different button designs, add images, select dropdown functions.

On the page, you can feature blog posts, your product pages, YouTube videos, plus your other socials. Pallyy does offer a free option, but the Instagram bio link only comes with the Premium plan. With Premium ($15/mo), you have your choice of a list style or grid style bio link. 

8. Campsite

Campsite provides a simple landing page for your customer conversions. You can build it fast, adding photos and headlines, then get the traffic running through it in no time. But if you are looking for more custom images, the paid membership does have a Canva integration which allows you to do that.

Add unlimited links including your socials, website, and contact information. There is a free version, but if you want to access analytics and premium integrations like tracking pixels for retargeting, you will need to get a paid plan. 

The Pro membership ($7/mo) allows you these things, plus your own customized URL, removal of Campsite branding, plus three profiles. Or flex with the Pro+ plan ($24/mo) which allows you to add four team members, export your data, and six profiles. 

9. Link in Profile

Another stress-free link in bio tool is Link in Profile. It is pretty simple to set up. All you have to do is put the URL you want featured in the caption of your Instagram post and send your followers to your bio link. After they click your bio link, they will be shown a clickable grid gallery of your posts.

When they click on your post, they will be taken to the URL page you specified in the caption. Easy, right? With Link in Profile, you’ll get automatic link monitoring, analytics data, and commerce links for Etsy, affiliates, or Shopify. Their one and only plan comes at $9.99 a month with a 30-day risk-free trial where you can cancel at any time. Simple!

10. ContactInBio

ContactInBio is a micro-landing page builder for your Instagram profile. Customize your landing page design size, width, font, color, and more. You can choose from 12 free themes or upgrade for 56 premium ones. One of the best parts of ContactInBio is that it helps you connect with your followers through Telegram, Whatsapp, Messenger, and other messaging platforms.

Add images, text, videos, and contact forms to get their attention and direct them to you. You can also set up your landing page for easy payments with links to Stripe, Paypal, or your favorite payment options (Ahem, Tappie). The free version has a lot of value; from custom profile URL to customization of links, text, and buttons to clicks and page visit analytics. 

When you upgrade to the Business plan for $4.55 a month, you will also get email list sign up and collection, Mailchimp integration, customized page design and colors, and removal of ContactInBio branding. If you’ve got more accounts to manage, you can go for the Agency plan ($18.20/mo) and manage up to five accounts.

Break the Instagram Curse and Convert

Break the Instagram single link curse with any of these link in bio tools. Any of these options will give your followers a place to learn more about you and convert! Using a website for Instagram bios, you will give your followers more of a chance to get to know you.

With Linktree, using a QR code can take your offline customers online straight to you. Lnk.bio, Campsite, and Link in Profile offer simplicity, while ContactInBio offers lots of customization. Go for Pallyy and Linkin.bio if you want to expand your overall social media efforts.

Shorby offers a lot of options for small businesses and large marketing teams, while Milkshake and Tap Bio  can be useful for solo influencers.